Hello Thanks heaps for this indeed!… if anyone else has anything, it would be much appreciated. Great website Super Piano Links http://www.en.Grand-Pianos.org Enjoy!…

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I’ll add what might be the other side of the argument: the less of a commodity you are, the more you have to pay attention to personal branding. If people can’t figure out and trust what you do, they start to see if they can trust who you are. And social proof, conveyed via a recognizable personal brand is a pretty good way to inspire trust.

Like all of you who post here, my family and I truly enjoyed the Mr. Dave Hill’s promotional video for an exiting, brand-new line of Lifestyle Product. In fact, we all the same thought you did: We could not wait to buy ours!

But as you will see from the following letter, the Ikea Line of Naked People Furniture fell far short of our expectations.

“Dear Ikea Naked People Furniture Department:

Please find enclosed via this retired Greyhound bus the furniture I purchased from you the previous month.

While I and my entire family were initially extremely excited when our new furniture marched in single file up through our attic door, the experience ended in a very profound sense of disappointment for multitudinous reasons, a few of which I shall enumerate below:

1) The water refused to stay in the bathtub.
2) Once I got the ironing board to stop screaming, I could no longer get the wrinkles out of my pants.
3) My wife, Gladys, spent a whole week turning the floor lamp on and off.
4) While it is very nice and convenient to rearrange the living room furniture by simple verbal commands, Gladys did not respond well to having her feng shui criticized by a coffee table (nor is she one who normally kicks the furniture!)
5) While I found the lounger reached my exacting standards of comfort and obedience, I do not appreciate bursts of flatulence while I watch “Barney and Friends”! (Contrary to what Some People say, I do recognize sarcasm when I hear it!)
6) Water bill for last month: $75,000.
7) Food bill for last month: $95,000.
Line to use the bathroom: Endless.
9) The coat tree asked my daughter Zenobia for a date (and I am not telling you how that went)!
10) While the bed set provided (as claimed) comfort equal to a water bed, its constant bathroom trips kept Gladys and I up all night (and the mattress hogged *all* the blankets).

As a Marketing Professional and Product Developer myself (the Hugh Lafferty Indoor JetPak), I admire your marketing campaign as one of the very best of its kind that I have ever seen. However—-if I may be so bold to state–the product itself may need more “Thinking and Tweaking” (as we Marketing Pros put it!) before being permitted to enter the marketplace again.

But rest assured! When that day comes, the entire Lafferty family will be in our starting blocks, right by Ikea’s front door!

Thank you for your help.”