If you’re a small business owner, you’re probably asking yourself the single most important question for your profession each day: how can I succeed? How can I make sure my business is the best it can possibly be? What strategic steps can I implement in order to ensure success? Well, worry no longer, because we’re here to help. Here are 8 things all small businesses must do in order to succeed.
1. Trust in fate
Whatever you want to call it – fate, destiny, et cetera – it’s undeniable that some things are out of our control. Trust in your “destiny” and focus on the things you can alter. Don’t be afraid to think out of the box here. Check your horoscope and see what it has in store for you. You’d be amazed at how easy it can be to build a business strategy when you’re inspired by something like that.
2. Stay customer-focused
Don’t lose sight of the people who put you where you are. Your customers are the lifeblood of your business; they’re how you’re making money and they’re the people you need to appease. Learning how to stay customer-focused will keep you on the map when competitors appear and will make you the first choice for those who want the services you’re providing.
3. Build a social media presence
If you don’t have a social media presence in today’s market, you may as well not exist. It’s incredibly difficult to market and publicise a business without a solid social media strategy. Look to all the major platforms – Facebook, Instagram, Twitter, et cetera – and ask how they can serve your brand. How can you build an engaging, consistently relevant page that appeals to your demographic on each?
4. Don’t neglect tech
If you’ve got dreams in your head of a back-to-basics business strategy that eschews tech, you may as well throw in the towel. Modern technology drives business; from storing data on the cloud to using chatbots for customer service, it’s impossible to avoid integrating tech into your business. Just make sure you’re doing it with an eye to your customers’ satisfaction and you’ll be fine.
5. Don’t settle when it comes to employees
It’s super-important to make sure you’re hiring the right people for your business. There are several ways you can achieve this. Building a good interview technique is important; if you don’t look professional, candidates won’t have faith in you. It’s also crucial to put yourself in the shoes of the candidate. What are they thinking? What questions would you be asking if you were them? It’s also vital to pay attention to relevant skills and make sure the interviewee would fit in with your work culture.
6. Be flexible with your business plan
Creating a business plan and sticking to it even through tough times is definitely admirable. Still, you should be willing to deviate from your path when you see an opportunity you hadn’t planned for. A flexible business plan keeps you adaptable and makes sure your eyes are always on the prize, not just the roadmap you’ve created for yourself. Of course, your plan should be cast-iron, but there should be movement room.
7. Be ruthless
There is, unfortunately, no real room for overly emotional entrepreneurs who allow their feelings to get the better of them. If you need to fire an underperforming employee, you’ll need to just bite the bullet and do it (sensitively and with recourse to other options first, of course). If a client isn’t working out, don’t be afraid to sever ties. Emotions have their place in business, but so do decisive actions.
8. Don’t be egotistical
It can be tempting to adopt an “I put you all here” approach to business ownership, but that way disaster lies. An arrogant business owner will only attract derision from their peers and suspicion from their employees. Stay humble. Don’t play down your accomplishments, of course – you’re still where you are because of your own actions and skills – but don’t overplay your ego or you’ll find yourself without friends and companions.
These are just some of the ways we’ve found effective for growing small businesses. There are plenty of things we didn’t mention here because each small business is completely unique and in the end, only you will know how to grow. Make sure you’re always aware of the goal, keep your eye on the small details, and your business will become successful before you know it.