Running a law firm may seem like a pretty easy job to have when it comes to always having working available.
The bottom line is consumers need lawyers in all kinds of specialties on a regular basis. As such, your law firm should have a steady flow of work coming its way, right?
As it turns out, this is not always the case for some law firms.
When one does not do the proper marketing, their business can come to a crawl.
With that in mind, is your law firm making noise?
Make Sure People Know About Your Brand
So that your law firm gets as much positive noise as possible, remember a few pointers:
- Who is doing your marketing? – Who does your marketing can go a long way in determining how much brand promotion you get. So, are you doing all in-house marketing? If so, are you making traction with consumers in need of law services? If your in-house marketing is not connecting, is it time you reached out to a solid law firm marketing agency? When you do, you can find more leads coming your way. In turn, traffic will pick up sooner than later. Before you know it, you have more than enough work to keep your law firm humming. If your marketing efforts up to now have been sub-par at best, don’t you think it is time to change that?
- Does your website need attention? – Even when you find a good agency to work with, one thing they will direct their attention to is your website. Unfortunately, some businesses have no clue what they’re doing with their websites. As such, they are wasting valuable time and effort in trying to lure new business. Make sure any marketing agency you deal with puts a major focus on your website. When your site is not getting much traffic, the main reason is more times than not because it is lackluster. Consumers want to visit websites that provide them with value. If you have little substance on your site, could you blame consumers from going elsewhere? Start with the website and go from there in working to make some noise.
- How social are you? – Along with a good website to promote your law firm brand, be sure to be active on social media. Social networking can help you in so many different ways. One of the best is that it allows for you and consumers to have a dialogue. With such a dialogue, there are opportunities on your end to gain new business. While a presence on Facebook is definitely good, also look to Instagram. The latter site is now the second most popular one behind only Facebook. A presence on Twitter, LinkedIn and Google+ does not hurt either. If consumers have comments or ask questions of your law firm on any of these sites, take the time to respond. Even if you do not land new business, some will see you as one willing to take the time to answer law questions. These can pertain to personal injury, workers compensation and much more. In today’s business world, all it takes at times is for a consumer to see someone cares about their issue or issues.
If your law firm has not been making too much noise up to now, don’t you think it is time this changed?