Most businesses in the world are smaller types of companies with fewer than a hundred employees. In the United States alone, there are 30 million small businesses. On top of this, 98 percent of all businesses in Canada are small businesses. What this means for your current small business is that there are a lot of other people in the same boat as you are right now. This also means there is probably a lot of competition. You are no longer competing with local businesses any longer. You are competing with everyone in the world since the internet has allowed everyone to be competition for each other. Now is the time to use the internet to your advantage.
Instead of focusing on just the people in your city, start offering your goods and services more on a global scale. There is no reason you can’t do business in every country in the world. All you need is a great website to get your message across so you can inform people on what you can do.
Make Sure Your Website Can Handle the Traffic
Too many websites are hosted by companies that are not prepared for large traffic numbers. There are numerous occasions when a video or some other social media post has gone viral and it enabled all of these new customers to hear about a certain company only to have their website fail and crash. Don’t let this happen to you. You should transfer your domain name in a web hosting in Canada and they will be able to ensure that not only your website has the proper security, but it can also handle all the traffic that comes your way.
Keep a Daily Presence on Social Media
The days of having to advertise on radio, television, and newspapers are over. You no longer will have to pay fees for advertising and marketing if you take advantage of social media. Create social media accounts on all the major sites. Update them daily to keep people aware of your business. Maybe even give a discount now and then only to your social media followers as a way to increase the number of people following you. The more eyes on you, the more people that will be doing business with you. It may not happen today or tomorrow, but connecting with potential customers can open doors to you later on.