You’re putting on an amazing event, but you want to make it accessible to more people; so what are your options?
One great option to bring your event to a wider audience is to live stream it. This will allow you to add an extra element to your production and truly engage a wider audience. Here are five tips to help you with live streaming your event.
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Choose Your Platform
There are lots of different platforms you can use to live stream your event, so you want to think about which one you are going to use. The most common platforms such as Twitch, Facebook, Twitter, and Instagram all have very different audiences, so it’s worth contemplating which one is right for your production.
Of course, you’ve also got the option of using software to stream to all your platforms simultaneously. There are lots of options, so think about how you’re going to reach your audience. Always keep bitrate in mind as well!
Use Live Captions
People don’t necessarily listen to live streams with the sound on, so it’s helpful to be able to provide live captioning. This can easily be done with live captioning software for web conferences and can help you attract more people and retain your audience for longer.
It might be a small detail, but captions make your live streams more accessible, allowing everyone to join in and benefit from your great event.
Involve the Audience
One of the great features of live streaming is that you have the ability to involve your audience.
You could be giving a talk to hundreds of thousands of people, but you have the opportunity to pick someone’s comment out and address it as if the show was just for them. This level of personalization is hugely powerful, but you’ve got to use it by involving your audience and making them feel like they’re a part of the show.
All platforms allow you to do this in slightly different ways, so work on ideas to make your audience a big part of your production.
The people in your live stream want to be well prepared, but remember there is lots of room for creativity.
Live streams aren’t supposed to be a perfectly edited, scripted piece of marketing. They’re supposed to be a live glimpse at your brand, so it’s not going to appear like a television commercial. Instead, it should show a level of improvisation and creativity that allows your audience to get to know the people in the stream and the brand behind it.
Try to avoid being too rigid by embracing the live element of live streaming.
Once your live stream is finished it’s important you review it and find areas where you can improve for next time.
You will have access to lots of insights from your analytics, so make sure you’re looking at them to find out where you can improve. No matter how good your production was there are always areas where you can optimize, so make sure the next live stream is even better.