A brand is a business’s bread and butter. It’s the image that sets your company apart from its competitors in a marketplace. If you have recently launched a company and are looking for ways to promote your new business, here’s how to establish a brand-new brand in 2018.

Choose a Great Logo

A logo will make your company either memorable or forgettable. It also needs to represent who you are and what you do. If you want your brand to stand out, you must pick the perfect colors to carve your company into your target audience’s mind. This is because color can reportedly increase brand recognition by up to 80%.

Use Promotional Gifts

It might feel difficult to spread the word about your brand when you’re just getting started. After all, your website will need time to make its way up the search engines, and it can take months or years to gain many social media followers. To encourage people to pick up the phone, visit your website, and follow you on Facebook, you could invest in high-quality custom coffee mugs, which can range from anything from personalized mugs to photo mugs. Such promotional gifts are ideal as a free gift for every purchase or as freebies during a convention or tradeshow you’re attending.

You can guarantee a person will remember your brand, as they will think of your company every time they pick up the promo mugs to make a cup of coffee at home or work.

Develop an Image

In addition to developing an eye-catching brand, you must also develop a company image that reflects who you are and what you do. Consistency is key, as your image should extend to how your staff answer calls, the clothing you and your employees wear, and the language you use within your marketing campaigns. Consistency counts, as brands that are consistently presented to audiences are believed to be three to four times more likely to enjoy brand visibility.

Create a Tagline

Every big brand has a tagline. For instance, Kentucky Fried Chicken (KFC) has “finger lickin’ good,” while Coca-Cola has “Open Happiness”. It must describe the experience or lifestyle attached to your products, so think carefully about the tagline to convince customers to invest in your product.

Publish Blogs

If you haven’t thought about publishing blogs on your website, now is the time. It is believed companies that publish regular blogs on their website generate up to 67% more leads per month in comparison to sites without a blog. It can help to drive traffic to your website, which can ultimately increase your brand awareness and conversions.

Encourage Referrals

Word of mouth is a powerful tool for increasing brand awareness and profitability. In fact, 84% of consumers reportedly purchase a product thanks to a referral online or via the internet. So, you should launch a customer referral campaign, which will provide a customer with a reward for every successful referral they send your way. You should also utilize the power of third-party review websites, such as TripAdvisor and Yelp. Ask your satisfied customers to leave a glowing review regarding your services on the sites, which can increase your online reputation and encourage more people to engage with your brand.