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Advice On How To Implement Digital Marketing In Your Business
In terms of marketing, the days of billboards and newspaper ads have been over for a long time. In the world today, digital marketing seems to be the go-to way of growing your business. In addition, video and social media ads have all but taken over.
After all, the internet occupies a main part of our everyday lives. And now, with more than 59% of the worldwide population having access to it, there’s no better place for you to advertise your company than on the internet.
But digital marketing comes in many different forms. There is Search Engine Optimisation (SEO), content marketing, email marketing, social media marketing and a whole lot more. Owing to this, figuring out the best strategy to advertise your business can seem tricky and overwhelming. And it could be unless you begin by developing a digital marketing strategy.
What Is A Digital Marketing Strategy?
A digital marketing strategy is a plan which assists your organisation with attaining specific goals through meticulously selected marketing channels such as paid, earned as well as owned media. If you run a digital marketing campaign without having a strategy in place this is much like venturing into a new city without a GPS. You will probably take many wrong turns which will result in both frustration as well as an unreasonably long route to get where you want to go.
Here’s how to create a solid digital marketing strategy:
- Explore the landscape and analyse your results.
- Map out your strategy.
- Define your target audience.
- Build your content strategy.
- Choose your channels and tactics.
- Set key performance indicators and benchmarks.
- Execute with best practices.
- Analyse and adjust.
What Is SEO?
The term ‘SEO’ refers to ‘search engine optimisation’. SEO is the process of taking steps in order to assist a website or piece of content to rank higher on Google.
The main difference between SEO and paid advertising is that SEO consists of organic ranking. This means that you don’t pay in order to be in that space. To make it a bit more straightforward, search engine optimisation entails taking a piece of online content and then optimising it so search engines – such as Google – show it near the top of the page when a person searches for a bit of information.
Look at it in this way. When a person types “vegan lasagne” into Google, they’re probably looking for a recipe, ingredients as well as instructions on how to prepare it. If you wrote an article about preparing vegan lasagne, you’d want individuals to find your recipe. For anyone to be able to find it, you want it to rank above all the other websites with recipes for vegan lasagne. It’s not straightforward, however that’s what SEO marketing is all about.
Let’s break it down even more: The bulk of online searches start with a search engine such as Google. In fact, 75%of those searches begin on Google.
What Is Content Marketing?
The term ‘content marketing’ refers to a strategic marketing approach which is focused on creating and distributing valuable, relevant, as well as consistent content. The purpose of this is to attract and maintain a clearly defined audience. The ultimate goal is to ultimately drive profitable customer action. Rather than merely pitching your products or services, you are offering truly relevant and helpful content to your prospects – as well as your customers – in order to help them solve their issues.
You are able to implement a successful content marketing strategy in eight steps:
- Step 1: Define Your Path and Goals.
- Step 2: Identify Your Audience.
- Step 3: Craft Your Voice.
- Step 4: Determine Content Channels.
- Step 5: Map Out Your Strategy.
- Step 6: Implement of Your Strategy.
- Step 7: Evaluate Progress.
- Step 8: Adapt to Your Results.
What Is Email Marketing?
Email marketing is a strong marketing channel. It is a form of direct and digital marketing which uses email in order to promote your business’s products or services. This type of marketing can assist with making your customers aware of your latest items or offers through integrating it into your marketing automation efforts. Email marketing can also play a critical role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Here’s how to create an email marketing strategy:
- Define your email marketing goals.
- Build a quality mailing list.
- Segment your audience to send relevant content.
- Create personalized subject lines.
- Make mobile a main priority in your email strategy.
- Use automation to reinforce your email campaign strategy.
What Is Social Media Marketing?
The term ‘social media marketing’ refers to the usage of social media platforms in order to engage with your audience so that you are able to build your brand, increase sales as well as drive website traffic. This takes into account publishing great content on your social media profiles, listening to as well as engaging your followers, analysing your results in addition to running social media advertisements.
At first, social media marketing began with publishing. Organisations were merely sharing their content on social media so that they could generate traffic to their websites and, with any luck, sales. However social media has matured far beyond being just a location to broadcast content.
At the moment, businesses utilise social media in a multitude of different ways. For example, a business which is concerned about what individuals are saying regarding its brand would monitor social media conversations and reply to relevant mentions (social media listening as well as engagement).
A business which wants to understand how it’s doing on social media would analyse its reach, engagement as well as sales on social media with an analytics tool (social media analytics). An organisation that wants to reach a particular set of audience at scale would run highly-targeted social media ads (social media advertising). For example, Black Lotus online casino would target people over the age of 18 in certain income brackets, while a women’s clothing business would target those who suit its buyer persona best.
Here’s how to put together a social media marketing strategy in seven steps:
- Choose social media marketing goals that align to business objectives.
- Learn everything you can about your audience.
- Get to know your competition.
- Do a social media audit.
- Set up accounts and improve profiles.
- Find inspiration.
- Create a social media content calendar.