Small businesses make up roughly 44% of the U.S. economy. You launched your business with a big vision and big hopes, and you want to make sure your business can make it for the long haul.
Avoid the business slump or plateau by becoming proactive in your marketing strategy.
Read on for ten small business marketing tips to take your business to the next level of success.
Table of Contents
- 1 1. Know Your People
- 2 2. Nurture Through Email
- 3 3. Start a Membership
- 4 4. Promote on Social Media
- 5 5. Don’t Forget SEO
- 6 6. Use Promotions and Discounts
- 7 7. Find a Marketing Specialist
- 8 8. Emphasize Referrals
- 9 9. Remain Focused
- 10 10. Track Your Data and Metrics
- 11 Implement Small Business Marketing Tips to See Your Business Grow
1. Know Your People
Knowing your target audience well gives you the power to serve your potential customers well and keep past customers returning.
When you know your audience, you understand their desires and needs concerning your company. You can design products, incentives, and services that fit your people and what they expect from you.
2. Nurture Through Email
Keep the relationship alive with past clients and develop a relationship with potential clients through email.
Send weekly emails that encourage customers to connect with you, learn from you, and buy from you. You can also consider sending a monthly newsletter to include upcoming events, promotions, products, or services.
Include high-value content while encouraging people that if they want to go to the next level, they need to partner with you. Manage your database and customers with a CRM ensure no client falls through the cracks.
3. Start a Membership
Nothing says exclusive for your business like a membership site. Your members receive your top-dollar content and see growth in themselves because of your resources. An added benefit is that you can duplicate yourself by providing teaching or resources to a whole group rather than one-on-one.
To boost your marketing, your members can display badges or challenge coins as a way of promotion and conversation starters. The power of FOMO will have outsiders wondering, “What is a challenge coin? How do I get one?”
Boost your revenue and save your valuable time by building a membership.
4. Promote on Social Media
Don’t miss out on the power of social media. Take social media marketing tips for small businesses and implement a strategy to advertise and drive traffic through your social channels.
Improve your search rankings and engage more with your customers through social media. It’s easier to connect on a platform they frequently use.
5. Don’t Forget SEO
How far do you have to scroll to find your business during your Google search? When it comes to online marketing tips for small businesses, you can’t forget to turn attention to your business’ SEO.
By using intentionally chosen keywords, content that’s quality in size and value, and posting consistency, you will perform better in search rankings. Make it easier for potential customers to find your site and services with higher rankings.
Research keywords and tips for web optimization to bring your website to the top of Google searches.
6. Use Promotions and Discounts
Build loyalty with your customers by providing promotions, incentives, or discounts to encourage your customers to become repeat customers.
When customers feel valued, they are more likely to shop or use your services again and share your business with others. Become a trusted company with a stellar client experience.
7. Find a Marketing Specialist
When marketing feels like a headache or a mystery, it might be time to bring in an expert. Consider a marketing specialist or agency that can share valuable digital marketing tips for small businesses.
Take the confusion or stress out of your marketing plan while delegating or learning a better way to use marketing to grow your business.
You can also find help for your marketing content through a freelancer to help you with blog content or web design.
8. Emphasize Referrals
Encourage your customers to spread the love they feel for your company by emphasizing or incentivizing referrals. Develop an affiliate program that rewards customers for sharing and referring your business to others.
Ask for testimonials from customers to use in your marketing materials. A story is powerful to build trust and make your business personal to potential clients. New customers are far more likely to invest time or money into your business when a friend or family member recommends that business to them.
9. Remain Focused
Don’t become the business owner that starts chasing the shiny red balls. Keep focused on your messaging, goals, and priorities.
If you get distracted by the newest software, products, or tools, you will lose track of the main point of your business. Set a goal on one area in your business and focus your resources, energy, and funds on that area.
10. Track Your Data and Metrics
You will not know what tools work, or the marketing ideas fall flat if you don’t track your data or marketing metrics. Create a detailed spreadsheet that allows you to keep tabs on social media engagement, email open and click rates, digital ad results, and other metrics.
Learn what to keep and what to throw out of your marketing strategy by seeing the results in one spot. If you use a marketing agency or specialist, they can help you experiment with marketing strategies and try another effective method next.
Implement Small Business Marketing Tips to See Your Business Grow
Your business doesn’t have to become stagnant. Implement these ten small business marketing tips to watch your business grow and develop into the company of your dreams.
Step into a deeper level of expertise in running a successful business by finding other tips and resources on the blog. Jump over to Biz or Money to learn how to become a powerful business owner.