If you are launching a startup, every aspect of the business is important to focus on and make sure that it is well executed. Whether you are selling products, services, or both you need to make sure that those products are of the best quality possible for the price, and that your supply chain is working flawlessly.
You also need to have great employees who are focused and committed to making sure that the business runs smoothly and continues to grow. Perhaps the most important part of your business is your interactions and positioning with your clients and potential clients. This is the group that sits at the heart of your business and as a result, will determine the level of success that your company reaches.
You must adopt strategies and efforts that show to them how committed you are to meeting their desires and surpassing their expectations. Here’s a list of things that every start of these to focus on regarding PR.
Constant High Quality Interaction with Customers
Today, every customer that you have has an option to receive something similar to what you provide to them. Whether it is a company that is down the street from you or one that is halfway around the world, technologies like the internet and made it easy for customers to locate and access every product and service. What this means is that you will constantly have to compete for their business globally. It also means that you need to get to know your customers better and create communication with them that allows you to constantly show them how much you appreciate their business and so that you can anticipate any issues or ways to serve them better.
The primary way for most companies to do PR with their customers today is via the internet. Since everyone has constant access to the internet, it presents a way for you to have a 24/7 interaction mindset. You can utilize tools like social media, emails, and your company website to present to them new products and services, offer them discounts, and give them an opportunity to comment on the job that you doing for them.
This also includes the ability for them to tell you directly about any problems that they have had with your company and give you an option to fix them quickly. Maintaining this high level of contact and positioning your company so that it responds to customer needs will pay big dividends in both your customer satisfaction and you’re engaging new customers.
Be Mindful of Your Customer’s Time
We live in an era where time is at a premium. Everyone is trying to balance work with home, and there never seems to be enough time to do our best job at either. For this reason, customers appreciate when companies are concise about their marketing and PR and appreciate the time issues that they have.
Do not overwhelm your customers with loads of PR that is a more towards making consistent contact as opposed to delivering important quality information to them. Make sure that things you send out move the relationship forward or offer them things that they really need.
If you build a reputation like Michael Volitich for doing these things, your customers will be happy to open your emails, engage more with your social media pages, and to accept your phone calls. Strike the right balance so that your interactions are always high quality and meaningful. This alone will make your customers understand how much you appreciate them in their time.