Technology affords businesses of all sizes a host of services that help them stand out in a field crowded with competitors. After all, if your business can smartly leverage a variety of technologies, you’re more likely to future-proof your business, while others may go the way of the dodo bird.
If you’re not sure where to look when it comes to investing in new technology and software, here are four tried and true services that can take your business to the next level, no matter your industry.
Boost your remote workforce capabilities with contact center software.
Contact center software is no longer just for dealing with customer complaints. Whether it’s helping facilitate sales or managing updates about shipments, call center software has a valuable role to play in any business and industry. Especially as more businesses go remote, it’s even more important to pick the right call center software solution.
Omnichannel contact center software is an ideal place to start, as it lets you interface with customers in a variety of ways. Whether that’s using live chat over the web, SMS messaging, or a traditional voice call, there are tons of ways that you can use an omnichannel approach to make it easier for customers to speak with agents. Best of all, most omnichannel contact center software can integrate with your existing CRM system, making it possible to seamlessly pull user data in any interaction. This ensures that your high-priority and valuable customers get treated right, every single time.
Never execute a rebrand alone.
If your business is shifting goals or has just gone through an acquisition, your marketing department and other C-suite executives may be kicking around the idea of a rebrand. A rebrand can be a great opportunity to reinvent an aspect of your company and should be taken seriously as a major event in your business’ history.
That being said, if you’ve got tunnel vision and are only focusing on things internally, you may make some easily avoidable missteps in the process. Talking to an outside firm with experience in brand strategy, visual identity, and your target market could help you avoid some of the top rebranding mistakes.
Use project management software to unify departments.
If you have a large business with multiple teams in different departments, you may feel like the sort of cross-channel communication you need to facilitate success just isn’t happening. One way to handle these issues is to implement the right piece of project management software.
Project management software helps you organize your teams, offers valuable communication tools, and ensures that to-do lists and important information all stay in the same repository, instead of being scattered between email, Dropbox, Google Drive, and who knows where else. Whether you choose Trello, Slack, or Basecamp, each project management system is sure to help you boost employee productivity and stop tearing your hair out.
Take your social media up a notch.
If your marketing team always seems to be in the dust when it comes to social content, it might be worth investing in some new software services. After all, just because platforms like Photoshop and InDesign are capable of creating content for social media doesn’t mean they’re necessarily the best.
While you’ll want to use those platforms for creating a new logo, when it comes to boosting customer interaction through your digital channels, a simple-to-use platform like Adobe Spark or Canva could be just as valuable. Especially because of how quickly these pieces of software let you create content, it’s much easier to fill a social queue with these software solutions than some of their full-featured cousins.