When people go to their email inbox, they are disappointed to see the numerous messages advertising products and services they are not interested in. These emails are likely ignored or deleted. 

How do you know your customer is getting the right messaging and the right time? The key is to send personalized messages that they can relate to. Here are five tips to make your marketing messages more personalized for the customer:

Data Collection

The first step towards creating personalized marketing messages is by collecting data about your target audience. Information about your customer’s age, gender, birthday, profession, marital status, and buying behavior is crucial to helping you create targeted marketing campaigns. You can then leverage this information to create personalized messages that will make your target audience more willing and likely to listen to what you have to say about your products and services.

Segment Your Data

Use the data you have collected to create personas based on the demographics of your target audience. You can then use this information to create messages that will appeal to your target audience and convince them why your company is the right business to meet their particular needs.

Address Your Target Audience by Name

If the data you have collected provides you with prospective client’s names, ensure that you address them by these to grab their attention faster. Prospective clients are more likely to look favorably upon you and read the messages you send them if you use their name in your communication.

Personalize Your Content

To personalize content, you will need to define your persona’s trigger events and come up with the keywords that will help you create content that will attract your persona. Trigger events are simply the challenges that your persona is facing in their daily lives. Once you have figured out what these are, you can use your keywords to create content that provides your persona with solutions to their challenges and keep them coming back to read more about your business.

Engage Customers on Social Media

Using social listening tools, businesses can more effectively respond to customers’ queries and issues personally on social media as opposed to automating the process. You can let customers see that you take their concerns seriously and make them react more positively to personalized messages that you might send to their social media and email inboxes.

In Conclusion

To avoid your marketing emails being sent to the spam folder, you need to develop personalized messages. Gather data on your customers and use their names in the subject line. These types of emails will catch their eye and make it more likely for them to open the message and read.