In order to stay sustainable and competitive in the world of business, it’s crucial that you’re always looking for ways to improve your company. After all, if you’re not actively working to better your business strategy and culture, you’re not going to be able to keep your business afloat. This can be especially important in the world of accounting since there is a broad range of other accounting firms to choose from.
If you’re looking for ways to improve your accounting firm, there are a variety of options to consider. One of the best ways to begin turning over a new leaf is to find a few things that you can accomplish this week. Doing so will allow you to start to build the momentum you need to keep your firm to the next level. Here are three things to do this week if you want to improve your accounting firm.
Upgrade your office supplies with your brand.
One simple but powerful way to improve your accounting firm is to ensure that your brand touches every aspect of your business. You likely think about your brand when it comes to putting your firm’s logo on its social media profile or letterhead, but have you considered the other ways that you can brand your firm with commonly-used office supplies?
For example, you may want to include a self addressed envelope any time you work with a client who may need to send you important documents through the mail. That envelope can be branded in a variety of ways to further reinforce your company’s presence in that client’s mind. If you want to go the extra mile, you can even make your envelopes business reply mail, so that your clients don’t even need to pay a cent for their own stamp!
Set goals for your firm—and align all of your employees to them.
If you feel like your accountants aren’t meeting their goals often enough or struggle to provide adequate constructive feedback during performance reviews, you may need to rethink the way you craft goals as a business. Using an OKR framework, for example, could be a great way to revitalize how you set (and achieve!) your firm’s accounting goals. OKR stands for objectives and key results and was a strategy pioneered by the two people who put Google on the map.
If you don’t know the first thing about OKRs, that’s totally okay! You can learn more about how to implement the OKR framework in your business, create, and track goals with the Workboard software platform. Workboard also gives you powerful analytics that makes it easier than ever to help your employees understand how they interface with your accounting firm’s overall strategic priorities. Plus, they make it simple and quick to handle performance reviews. While it’ll take a few weeks to really see the difference OKRs can make in the way your firm functions, starting up with Workboard this week is an endeavor well worth the time.
Start an online lead generation campaign.
The above tips are great for helping to invigorate your internal way of operation; however, if you aren’t growing your client roster you may wind up in the dust. This is why it may be worth investing some money this week into an online lead generation campaign to collect the contact information of anyone who might be interested in retaining your services.
You might think that launching a lead generation campaign takes a lot of time and energy, but thanks to the internet it’s never been easier! For example, Facebook makes it simple to create a lead generation form that gets shown to potential clients based on a variety of demographic and behavioral criteria. From there, inputting their contact information is as simple as clicking a few buttons, helping to reduce friction and get more responses.