Reputation management consultant reviews that it is essential to stay abreast of the latest goings on online and especially with Google; and with foresight this means tracking algorithm updates, of course, but it also means they can understand how Google works, so they can produce rich content that is high ranking in organic search results, so that the more relevant pages and results are not harming users/clients.

Google Analytics of course with training, will enable them to pull together intuitive charts and reports about how a website works, and also how much money it is making if an e-commerce site. This is massively helpful for a company marketing team, and definitely a raft of tools and options from a reputation management perspective, and here are just some examples

Google Analytics?

Google Analytics is a free tool that provides website owners with a significant amount of data and information about users who spend time on their websites. Although not all sites can claim to be GA compliant, but these days most sites are GA enabled.

Google Analytics is very easy to set up easy, with just a few simple mouse clicks, you can create an account and GA code, that can be embedded on your web pages, cms or template made pages, so you are able to track their use. Once that code is enabled, Google Analytics triggers JavaScript on desktop, mobile and tablets to gather and record information and data. The data is then sent to the GA database of your sites, the GA program sorts, manipulates and otherwise compiles that data into a series of displays and reports. Of course, these reports could be meaningless to those who maybe simply trying to use a site or a blog to deal with a reputation management problem, and also, the flexible customization on GA that people can go through to manipulate their data to the way they require. But the vastness of information you can gain from GA is key and would help anyone understand how a website is performing and how users are engaging with it, so really it should tell you how to deal with a reputation problem.

Keyword Data?

One of the most important parts of the reputation management process is controlling, analysing and managing key words, and again Google Analytics could be a valuable tool in the process.A tip to when you first create your strategy for managing a reputation attack, you should lhave a set of keywords that should be associated with something unsavoury about you or indeed your business. For example, common negative keyword combinations can include:

• [Your/Business name] fraud

• [Your/Business name] liar

• [Your/Business name] poor

• [Your/Business name] bad

But of course, at the same time, you should have keyword combinations that could help you or your business to seem vital, important and valuable or otherwise helpful. Those combinations can include:

• [Your/ Business name] professional

• [Your/ Business name] humanitarian

• [Your/ Business name] best

• [Your/ Business name] success

GA once set up on your site, will enable you to see just what keywords bring people to your website, and you’ll be able to analyse and measure each keywords success, which in effect to see if the results are boosting your reputation are really working.


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