Reputation management consultant reviews that it is essential to stay abreast of the latest goings on online and especially with Google; and with foresight this means tracking algorithm updates, of course, but it also means they can understand how Google works, so they can produce rich content that is high ranking in organic search results, so that the more relevant pages and results are not harming users/clients.
Google Analytics of course with training, will enable them to pull together intuitive charts and reports about how a website works, and also how much money it is making if an e-commerce site. This is massively helpful for a company marketing team, and definitely a raft of tools and options from a reputation management perspective, and here are just some examples
Google Analytics is a free tool that provides website owners with a significant amount of data and information about users who spend time on their websites. Although not all sites can claim to be GA compliant, but these days most sites are GA enabled.
One of the most important parts of the reputation management process is controlling, analysing and managing key words, and again Google Analytics could be a valuable tool in the process.A tip to when you first create your strategy for managing a reputation attack, you should lhave a set of keywords that should be associated with something unsavoury about you or indeed your business. For example, common negative keyword combinations can include:
• [Your/Business name] fraud
• [Your/Business name] liar
• [Your/Business name] poor
• [Your/Business name] bad
But of course, at the same time, you should have keyword combinations that could help you or your business to seem vital, important and valuable or otherwise helpful. Those combinations can include:
• [Your/ Business name] professional
• [Your/ Business name] humanitarian
• [Your/ Business name] best
• [Your/ Business name] success
GA once set up on your site, will enable you to see just what keywords bring people to your website, and you’ll be able to analyse and measure each keywords success, which in effect to see if the results are boosting your reputation are really working.