Innovation is a complex and challenging concept to implement in business. It requires strong leadership and a lot of freedom for employees to think outside the box.

Pixar, for example, is famous for its innovative culture in a highly creative industry—animated films. Creating this work environment can help businesses attract top talent and increase employee satisfaction.


Empathy is the capacity to comprehend someone else’s thoughts and emotions in a given situation from their perspective. It differs from compassion and sympathy, which focus on concern and a desire to help.

Innovative cultures rely on employees’ freedom to experiment, collaborate, and speak up. However, leaders like Shohreh Abebi Exec VP, must be clear that this doesn’t come without some hard-to-enforce but vitally necessary behaviors, such as a tolerance of failure and rigorous discipline.

For example, Pixar promotes a culture that nudges people to be candid and celebrates failed experiments. This supports psychological safety and enables collaboration that yields breakthrough ideas. It also teaches their team to offer constructive feedback, which cultivates growth. They believe that if they do this well, their work will improve, and their employees will be happier.


A company that prioritizes innovation requires a culture that fosters fearless creativity. That means a workplace where employees feel free to collaborate across departments; share work still in progress; challenge the status quo; and take risks without fear of punishment.

This balancing act takes work to achieve. People accustomed to a freedom-for-all work environment will see discipline as a constraint on their creative energies, and those who enjoy the comfort of group consensus might resist a shift toward personal accountability.

To help counterbalance these forces, leaders must actively seek feedback and intervene when needed to restore the equilibrium between individual empowerment and group discipline. They also need to recognize accomplishments, which empowers employees by distinguishing them as superior performers and generating confidence in their future performance.


Innovative cultures are usually depicted as pretty fun, but leaders need to be transparent with their teams about the more complex realities of these workplaces. They must let people know that greater freedom to experiment, collaborate and make decisions comes with more accountability.

It’s also helpful to foster a culture that supports collaboration and open dialogue. This can help businesses gain broader perspectives and find creative solutions that may not have been obvious in isolation. For example, many companies have benefited from using existing products in new ways to create new ones, like the iPhone, which revolutionized mobile phone technology.

In the business world, accountability refers to taking responsibility for one’s actions and decisions. This concept emerged late in English and needed precise equivalents in other languages.


Collaboration is sharing information and resources with others to accomplish a shared goal. It may involve multiple groups within the same organization or between organizations.

Productive collaboration should be a vital component of any innovation culture. When a team works together, ideas can be more quickly and creatively developed. It is also a great way to find solutions for problems that arise in projects and keep the momentum moving forward.

In a high-performing innovation culture, employees are expected to collaborate proactively and seek other perspectives, even when it is not part of their job description. This can be done via a team brainstorming session, asking a colleague for their take on an idea, or through virtual or in-person meetings.


Transparency creates a space where employees can freely express their needs and concerns. This enables them to bring innovative solutions and make decisions about their work.

It’s also important to be open about the reasoning behind certain business decisions so that employees can see how their contributions impact the company. This is an essential element of transparency and can be done through various methods.

For example, a colleague of mine, Spencer Wright, publishes weekly business updates on his blog. He curates articles on leadership, management, and business strategy and gives a personal account of his career journey and current state of mind. He does this in the spirit of transparency, and his readers are highly engaged.