Whether it is at a trade show, convention, conference or any other promotional event, the key to standing out from the rest of the participants is to design attractive displays. Retractable banner stands can be of huge help in this regard, allowing you to utilize the space available most effectively, say experts at Print Banners, a leading retractable banner printing service.

Here’s a look at some useful tips for designing attention-grabbing banners.

Keep your logo at the top

Place the logo of your company and other crucial information on top of the retractable pop up banner. Place the main message, whether it is a slogan, link to your website or image of a product, at eye level, so that it can grab attention of passers-by and entice them to learn more.

  • Color

Colors can be your greatest foe or best friend while designing retractable banner signs & staples. While the colors need to be bright, using too many colors can make the display appear cluttered and confusing. Also, it is important to remain consistent across all channels of marketing, so stick to your logo and company colors. Did you know that different colors evoke different emotions in people? Learn more about this to make an informed choice.

  1. Commit to a Design

A design aesthetic can help your customers identify your products and brand from among the numerous others vying for their attention. Stick to a single design aesthetic in all your banners and displays to make them more memorable for your target audience.

  1. Use Images and Text

Use of high-quality images for banner printing, with resolution of 300 dots per inch and in CMYK (Cyan, Magenta, Yellow, Black) format can make a huge difference. Choose a font and size that makes the text easy to read and visible from afar. The right mix of text and graphics can make the banner very attractive. Avoid adding too many elements, while ensuring that there are plenty of empty spaces. This is the most effective way to make your message impactful.

  1. Flow of Information

We learn to read from top to bottom and left to right in school. So, your target audience is likely to do the same. Keep this in mind while determining the flow of information on the banner. And, make sure you keep the information relevant and crisp.

  1. Banner Size

You can choose the size based on the space available and your budget. A large variety of sizes are available, from mini banner stands to grand stands.

  1. Contact Details

Don’t forget to include all your business’ contact details, including the link to the website, email address, physical address, phone numbers and even a contact person, if necessary. Make sure to all put in links to your social media profiles and accounts. Today’s customers are more likely to check you out on social media before walking into your business premises.

Most importantly, give yourself enough time to plan and design your display for any event that you will be attending. And, always choose an experienced and skilled service for your retractable banner stands.

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