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Canadians spend an estimated 6 hours on the internet every day. For entrepreneurs and marketers, this makes the internet a great place to find, engage and interact with clients. One way to do this is through a website.
However, website creation is only the first step. Once it’s up and running, you need to direct as much traffic to your site as possible. How do you do this? Here some expert tips.
Start With Great Content
One organic way of drawing traffic to your site is through stellar content. Good content means non-salesy, valuable, actionable content that helps solve customer problems.
This works because useful, enjoyable content will keep the numbers coming in and increase visitors’ time on your site. Similarly, people are happy to share good content and to invite others to your site.
Optimize Your Site
SEO is a digital marketing buzzword that does not seem to be fading anytime soon. While good content is important, its ability to be found is even more so. This is what SEO does.
Ultimately, people will use search engines to find certain content. By complying with the set search engine algorithms, you can make it easier for your site to be found.
Take search engine ranking, for example. Statistics show that most people will only look at the first page of Google results. This means that the goal is to have your site rank as highly as possible for more visibility. Here is an ultimate SEO guide to help you get started.
Get on Social Media
With the number of people on social media today, this becomes a great platform to leverage for marketing purposes.
The bigwigs: Facebook, Twitter, LinkedIn, and so on are extremely popular with users- and the accounts are free to open and operate.
Use these channels to creatively link back to your site and direct more traffic there. Simple things like giveaways, promotions, and so on can be advertised on social media, where visitors have to get on your website to participate. If they like what they see, you have an opportunity to convert them into regular site visitors.
UX and UI
User interface and user experience are key elements of your design. UX is user experience and speaks to the experiences users have by being on your site and their interactions with it.
UI, on the other hand, is the visual appeal- or lack of it-of your site. Good UX and UI attract users to your site, and they stay longer. One of the things Google algorithms use in ranking is dwell time. So this also helps optimize your site, making you visible to even more users.
These tips are fundamental in increasing web traffic. Still, measure impact continually to determine which initiatives resonate best with your audience.