Keyword research is vital to search engine marketing since it involves identifying popular phrases or words that are relevant to your business. As a search engine optimization (SEO) tool, Google Keyword Planner helps you to locate keywords for your specific search campaigns, ultimately drawing people to your site. This free tool allows you to discover new keywords dealing with your business and gives you access to certain data that can help draw customers to your site. By doing proper keyword research, you can create targeted content to drive traffic to your site.
Some of the information Google Keyword Planner offers includes ad pricing, search numbers, and competition. It also gives you access to the estimated monthly searches conducted on specific keywords, which helps you determine the average cost for your ad to show on these searches so you can choose which keywords work best for your overall strategy and budget.